Email Stationery, Signatures & Stationary Templates

Posts Tagged ‘ Realtors ’

Kathy Mullinax…BRANDED!…by emailStationery.com

Thank you, Kathy, for choosing EmailStationery.com for your custom designed branded email stationery, postcards and signature!

Tags: email banner, email cards, email design, email note card, email postcards, email signature, email stationary, email thank you card, email thank you cards, emailstationary, emailstationery, esignature, Keller Williams, real estate, realtor, Realtors, realty, template, thank you cards
Posted in Clients
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Blogged On: July 29th, 2011 by Ken Granger

Maggee Miggins…BRANDED!…by emailStationery.com

Thank you, Maggee, for choosing EmailStationery.com for your custom designed branded email stationery!

Tags: attorney, banner, branded, branding, business, custom, design, e cards, ecards, email banner, email branding, email cards, email contact, email design, email note card, email post cards, email postcard, email postcards, email signature, email stationary, email stationery, email thank you card, email thank you cards, emailstationary, emailstationery, esignature, Keller Williams, postcards, real estate, realtor, Realtors, realty, template, thank you cards
Posted in Clients
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Blogged On: July 29th, 2011 by Ken Granger

Using Branded Email Marketing To Drive Traffic Deeper into your Site

Using email marketing to reach out to your existing and prospective clients is about more than just driving traffic to your site on an ad hoc basis.

Of course your home page is your main “billboard” for your site and its pages, but driving traffic deeper into your site to individual pages or blog posts is definitely a more effective marketing strategy.

Why? Well, if you are running a product special or are quoting a specific piece of information on your site having a call to action within your email that references a specific page on your site will likely result in a higher response rate from the reader. This way you are steering clients towards the information they want.

This is a far better strategy than driving traffic just to the homepage as it is less likely that the reader will take the time to go through pages on your site looking for the information they require. Think of linking to specific pages in your emails as a more focused way of driving site traffic.

Custom designed email stationery is the only way to project a professional image. Read our previous blog post 5 Crucial Elements of a Successful Email Marketing Campaign to give guidelines on what makes a successful email marketing campaign.

Tags: banner, brand, branded, business, custom, design, ecards, email banner, email cards, email design, email postcard, email signature, email stationary, email stationery, email thank you card, email thank you cards, emailstationary, esignature, real estate, Realtors, realty
Posted in Articles
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Blogged On: June 22nd, 2011 by Ken Granger

5 Crucial Elements of a Successful Email Marketing Campaign

Do you have a highly-responsive email subscriber base that opens your emails and clicks through your website regularly? Or are you finding that dozens of subscribers simply push the “unsubscribe” button each time you send out a newsletter or mass email? Tweaking your email marketing campaign can be tricky because you don’t always know what is really working. Is the subject line hooking the recipient in? Are the images you’re using keeping your reader interested? Or is the content you’re delivering really providing value to your recipient? You may not always be able to answer these critical questions, but you can set up your email marketing campaign for success.

Here are just five crucial elements of a successful email marketing campaign:

1. Invest in Quality Design

2. Define What You Want

Take the time to ask the whys behind your email messages. What’s the motive? Why are you sending out these messages to your prospects? Define exactly what your purpose is, whether it’s sending out coupons or special offers, announcing a new product or service, or inviting prospects to an event you’re hosting. Be specific about what you’re actually marketing and communicating so that you can create a tightly focused, high-impact message that gets noticed.

3. Review Your Email Acquisition Strategy

4. Maintain a Good Email Reputation

Don’t tease recipients with subject lines that don’t really deliver what’s stated. Make sure you’re clear from spam filters by testing your emails regularly. Remove emails from your database when people unsubscribe, and make sure you’re not sending duplicate emails by mistake. Make sure you always give recipients the option to unsubscribe. Good email marketing practices will help you maintain a good reputation and positive relationship with your recipients.

5. Be Consistent and Impactful

Instead of sending out multiple emails on a whim, set up a schedule so that you can be consistent with your efforts and take the time to create an impactful message. Your recipients will appreciate it and you may be able to generate more leads from each email send with a “less is more” approach.

Tags: banner, brand, branded, business, Clients, custom, design, ecards, email banner, email branding, email card, email cards, email contact, email design, email post cards, email postcard, email signature, email stationary, email stationery, email thank you card, email thank you cards, emailstationary, emailstationery, esignature, Realtors, realty
Posted in Articles
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Blogged On: May 31st, 2011 by Ken Granger

5 Ways to Prevent Email Unsubscribes

You put a lot of effort into gathering email addresses from current and prospective customers, building your email database, and creating a high-impact and useful newsletter for your loyal subscribers. Don’t let all that hard work go to waste! If you are finding that many people are dropping off your email list by clicking the “unsubscribe me” button, it’s time to make some changes. Losing email subscribers can make it difficult to market you products and services to a highly-receptive market. Remember that branded emails also offer the benefit of keeping you at the “top of mind” of your recipient. Make sure those emails get opened, get read, and that the links are clicked!

Here are five ways to prevent email subscribers from unsubscribing from your mailings:

1. Deliver what you promise.

2. Choose fresh and timely topics.

When you’re sending out a weekly or bimonthly newsletter, make sure you’re sharing information and content that is truly useful. Few people want to open and read emails that will bore them. Most people are looking for practical and useful solutions to common problems, or a fresh perspective on an idea. Take the time to evaluate what type of content you’re sending out. When the subscriber finds your emails valuable, they won’t be unsubscribing in the near future.

3. Keep them interested.

4. Don’t send emails too frequently.

It’s likely that your current subscribers are bombarded with all sorts of emails on a daily basis. Remember that you’re not the only one they’re hearing from on any given day, so it’s important that you keep your emails short and sweet, and also to send only one or two per month. Unless you’re sending out weekly deals or some other type of incentive, most of your email subscribers will be happy to hear from you no more than twelve times per year.

5. Give them a chance to reconsider.